The Importance of Validating Your Startup Idea Before Coding

Artem Loginov
Product & Quality
September 11, 2023
Startup idea validation - talking to people


Do you have a startup idea that you're excited about? That's excellent! However, before you start diving into development, it's crucial to validate your idea first. Today, we'll explore why this step is essential and how you can go about it.

Why Is Validation Necessary?

  • Assumptions Are Not Enough: While enthusiasm for a new idea is excellent, it's insufficient to guarantee success or at least minimise the risk of failure. Validation helps you move from mere assumptions to verified facts.
  • Resource Optimization: Time and financial resources are limited when you're running a startup. The last thing you want is to expend them on an idea that hasn't been tested. Validation allows you to allocate resources more wisely.
  • Make Data-Driven Decisions: Feedback is invaluable. It provides real-world data to refine your concept, allowing you to make better decisions moving forward.

How to Validate an Idea

  • Begin with a Hypothesis: Like in a scientific experiment, start with a hypothesis: "If I offer X service or product, it will solve Y problem for Z target group."
  • Utilise Landing Pages: A simple but effective way to test interest is by creating a landing page for your service or product. You can then run a campaign targeted on your audience and measure the results. If people sign up, you're on the right track. This way you can test several different hypothesis before starting to think about the implementation. You might find that one problem resonates with a certain audience in a more significant way than the other. Or maybe that the target audience needs to be different for your product. In any case, once you find the right combination of problem/solution/audience - then your campaign will generate interest and you will get a list of potential first customers, which are going to be waiting for your product launch.
  • Experiment with Prototypes: Sometimes, you need something more tangible to present to potential customers. Creating a minimum viable prototype can offer more in-depth insights into the user experience. You can create interactive prototypes in Figma (or other prototyping tool) without writing a line of code.
  • Engage in Direct Conversations: One of the most valuable forms of validation comes from direct conversations with potential customers. This can provide insights you might not gain through other means. If you have a clearly defined target audience - you might find places where to meet them or specific events this audience tends to attend. Talking to your future users is crucial.
  • Additional Benefits of Idea Validation: Apart from saving you valuable resources, validation has more to offer. It can boost your credibility when you're seeking investment. A validated idea allows you to refine your marketing strategy, making it easier to pitch both to investors and potential clients.
  • Common Mistakes in Idea Validation: While validation is a vital step, it's important to do it right. Avoid pitfalls such as confirmation bias, where you selectively look for data that confirms your idea. Remember to include a diverse audience in your validation to make sure that the insights are well-rounded and unbiased. One of the key concepts of Lean Startup is "Get out of the building" meaning that you go and talk to the real users rather than building something based on assumptions about what the users need and want.

The Impact of Idea Validation

  • Simplifies Future Steps: Once your idea has been validated, every subsequent step becomes more straightforward. Whether it's securing funding or scaling your business, you already have the necessary traction.
  • Attracts Investment: Investors are more likely to back a venture that has some form of validation. Hard numbers and real-world data will always be more convincing than simple enthusiasm.
  • Reduces Your Risk: The validation process allows you to gauge interest among your target audience before investing resources in coding and development. If you discover that there's limited interest in your product, or that potential users aren't willing to pay for it, you've essentially saved yourself time and money. This information can serve as a signal to reconsider your project before getting deeply involved.
  • Pivot Opportunities: Sometimes the feedback you receive during validation may surprise you. Your target audience could express a need for a different kind of solution to their problems. This feedback can act as a catalyst for a strategic pivot, enabling you to quickly validate a new hypothesis and adjust your business idea accordingly.


While it may seem like an extra step, validating your startup idea is actually a fundamental part of the process. It not only helps you optimise your resources but also sets you on a more defined path to success.

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