CMDN Interviews: Alejandro Ribó

Artem Loginov
Product & Quality
April 24, 2023

Meet 🚀 Alejandro Ribó Sendón from Discoverfy. Discoverfy is the zero-party data SaaS for marketing funnel optimisation. It allows to personalize the customer experience and boost sales by capturing the valuable zero-party data.

The advice from Alejandro: "Chop the elephant" - Do the things little by little, iterate, listen to your customer, and pivot when needed. To learn how to do it, I suggest you read the book "The Lean Startup" by Eric Ries.

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